Our Company
The Australian Ballet is one of the world’s leading ballet companies and a globally recognised Australian
national performing arts organisation. Each year the company presents upwards of 220 performances
through its main stage seasons in Melbourne, Sydney, Brisbane, Adelaide and Perth; along with public
programs, special events, an extensive regional tour, a Children’s Ballet and Education programs and
regular overseas tours.
Role Highlights
· Join an iconic Australian arts company
· Play a lead role in planning and implementing engaging marketing strategies to promote performances
· Work in a team of passionate, creative and supportive marketers
We’re looking for a creative and energetic marketer to join our Marketing & Campaigns team as Marketing
Manager on a 12-month fixed term contract. You will be responsible for developing marketing strategies and
multi-channel campaigns to attract audiences to The Australian Ballet. You will work across a variety of projects,
supporting the company to exceed its commercial revenue goals and deliver world-class creative projects in-
line with the brand philosophy. This is an exciting role in a fast-paced and dynamic marketing team who deliver
work of the highest quality - no day will be the same!
What you’ll be doing:
· Develop and deliver end-to-end campaigns for mainstage performances, programs and other priorities as
assigned. This will include through-the-line campaign collateral, paid and owned media channels.
· Lead, develop and manage direct report to implement BIC integrated campaign strategies informed by
data and insight. Rollout based on campaign mix developed in consultation with the Head of Marketing
Campaigns.
· Liaise with external suppliers and partners (including venues and media agencies) to maximise all
opportunities and ensure optimum positioning and rates for The Australian Ballet.
· Respond proactively to sales performance for campaigns and programs.
· Contribute to the content program which will feed an email marketing strategy, digital advertising strategy
and social media calendar.
· Manage one direct report – Marketing Executive.
What experience you’ll need:
· Minimum five years’ experience developing strategies and executing marketing campaigns for iconic
brands
· A proven track record of achieving and surpassing revenue targets
· An energetic, agile and passionate marketer
· A self-motivator who thrives in a fast-paced environment
· A strategic and innovative mindset
· A passion for brand, beauty and the creative industries
· Team management experience preferred.
Employee benefits:
· Complimentary ballet tickets
· Salary Packaging and Novated Leasing options
· Corporate Health Insurance
· Company Paid Parental Leave - up to 14 weeks for eligible employees
· Discounted onsite parking (Melbourne)
· LinkedIn Learning with La Trobe University
· A world class architecturally designed open plan head office in Southbank, Melbourne
Employee Wellbeing
· Access to our onsite general practitioner
· Employee Assistance Program - free confidential advice and counseling services
· Discounted memberships at Elixir Health Clubs and KAYA Health Clubs
Diversity and Inclusion
As Australia's National Ballet Company, we are deeply committed to cultivating and sustaining an organisation that is equitable, fair and inclusive. Our aim is to become a truly inclusive organisation with a workforce that reflets Australia today. This is fundamental to the Australian Ballet's future success and our ability to continue to contribute to culture and society in Australia. We embrace diversity both on and off stage. The range of perspectives and epxerience diversity brings is an asset to our organisation and all those who work with us. We have developed a Diversity and Inclusion Plan and Reconciliation Action Plan to enable us to meet our diversity and inclusion aims, and our commitment to First Nation communities.
Our Values
Ambition | Boldness | Inclusivity | Respect | Responsibility