Our Company
The Australian Ballet is one of the world’s leading ballet companies and a globally recognised Australian national performing arts organisation. Each year the company presents upwards of 220 performances through its main stage seasons in Melbourne, Sydney, Brisbane, Adelaide and Perth; along with public programs, special events, an extensive regional tour, a Children’s Ballet and Education programs and regular overseas tours.
Role Highlights
- Join an iconic Australian arts company
- Play a lead role in planning and implementing engaging marketing strategies to promote performances
- Work in a team of passionate, creative and supportive marketers
We’re looking for a creative and energetic marketer to join our Marketing & Campaigns team as Marketing Campaign Specialist on a 12-month fixed term contract. You will be responsible for developing marketing strategies and multi-channel campaigns to attract audiences to The Australian Ballet. You will work across a variety of projects, supporting the company to exceeds its commercial revenue goals and deliver world-class creative projects in-line with the brand philosophy. This is an exciting role in a fast-paced and dynamic marketing team who deliver work of the highest quality - no day will be the same!
What you’ll be doing:
- Develop and deliver end-to-end campaigns for mainstage performances, programs and other priorities as assigned. This will include through-the-line campaign collateral, paid and owned media channels.
- Lead, develop and manage direct report to implement BIC integrated campaign strategies informed by data and insight. Rollout based on campaign mix developed in consultation with the Head of Marketing and Campaigns.
- Liaise with external suppliers and partners (including venues and media agencies) to maximise all opportunities and ensure optimum positioning and rates for The Australian Ballet.
- Respond proactively to sales performance for campaigns and programs.
- Contribute to the content program which will feed an email marketing strategy, digital advertising strategy and social media calendar.
What experience you’ll need:
- Minimum five years’ experience developing strategies and executing marketing campaigns for iconic brands
- A proven track record of achieving and surpassing revenue targets
- An energetic, agile and passionate marketer
- A self-motivator who thrives in a fast-paced environment
- Experience in writing design briefs and working with design teams.
- Experience working with media agencies and dispatching campaigns.
- A passion for the creative industries
Employee Benefits:
- Complimentary ballet tickets
- Salary Packaging & Novated Leasing options
- Corporate Health Insurance
- Company Paid Parental Leave – 14 weeks for eligible employees
- Discounted onsite parking (Melbourne)
- LinkedIn Learning with La Trobe University
- A world class architecturally designed open plan head office in Southbank, Melbourne.
- Generous partner discounts and offers
Employee Wellbeing:
- Access to our onsite general practitioner (bulk billed)
- Employee Assistance Program – free confidential advice and counselling services
- Discounted memberships at Elixir Health Clubs and KAYA Health Clubs
Diversity and Inclusion
As Australia’s National Ballet Company, we are deeply committed to cultivating and sustaining an organisation that is equitable, fair and inclusive. Our aim is to become a truly inclusive organisation with a workforce that reflects Australia today. This is fundamental to The Australian Ballet’s future success and our ability to continue to contribute to culture and society in Australia. We embrace diversity both on and off stage. The range of perspectives and experience diversity brings is an asset to our organisation and all those who work with us. We have developed a Diversity and Inclusion Plan and Reconciliation Action Plan to enable us to meet our diversity and inclusion aims, and our commitment to First Nation communities.
Our Values
Ambition | Boldness | Inclusivity| Respect | Responsibility